Growth Pattern Venture Builders

Food Processing

Popular Trends in Food Processing

New snacks varieties promise health, immunity, better sleep, focus and energy through ingredients like vitamins, fiber, micronutrients. A perfect balanced snack features healthy fats, proteins, and carbohydrates with minimal artificial ingredients and added sugar. People of any age can be health-conscious, but the majority of your target audience will be in the 18-34 category.

Plant-based 'meat alternative' market is growing steadily. Health concerns during the pandemic boosted demand. Still, Meat substitutes remain relatively niche productsPeople choose these protein sources because they believe it is healthier than eating a piece of chicken, steak or other meat.

Any food that comes packed with a lot of nutrients and are beneficial to the human body can be termed as a “superfood.” Superfoods come loaded with vitamins, minerals, antioxidants, omega-3 fatty acids, fiber, protein, etc., without increasing your calorie load or count.

A plant-based diet is much better for the environment than one that is heavy in meat and dairy. more people are eating fewer animal products and more whole plant foods — which can be great steps for health and for the environment

Millets are packed with nutrients, they have numerous health benefits. From an Ayurvedic perspective, millet is considered Sweet, Heating, Dry and Light. This makes it a rather special grain because it has the satisfying, nourishing effect of the Sweet taste but at the same time is light, easy to digest and actually antidotes the damp stickiness that can result from eating other heavier grains (like wheat). 

food products
Food products

A food product is a food that has been prepared and packaged for sale on a market. This includes basic commodities such as vegetables, packaged foods, niche foods and artisanal foods.

Life-styles have changed, so have the consumer demands. The effect of globalization is visible in the food industry. Plethora of food products are being created for various diet, nutrition or specific health disorders.
FOODBusinessGrowthPillars
FOOD Business Growth
Customer, Product, Service Communication, Collaboration, Channels, Community, and Culture are pillars of Food business. To grow your business, you need
•Industry benchmarks and detailed analysis 
•Insight from data for decision making
•Business automation, optimization
•Best practices to implement Growth Marketing
•Go beyond ads and Explore the non-traditional channels
•Explore the power of marketplaces and learn how to leverage them

Seven Pillars for Sustained FOOD Business Growth

  • Consumer: Food companies including manufacturers, retailers and foodservice (HoReCa) that produce and/or sell products nationally, rely on such consumer trends to translate into business and revenue-generating opportunities on a wide scale. Data and analysis play an important role in plucking food opportunities from food trends.
  • Product: Life-styles have changed, so have the consumer demands. The effect of globalization is visible in the food industry. Plethora of food products are being created for various diet, nutrition or specific health disorders.
  • Communication: The communication function of packaging is usually identified with the aesthetics, visual attractiveness and appropriate information on packaging. This information should primarily shape needs of consumers, attract their attention and arouse their desire to buy a product.
  • Collaboration: By combining the effort and expertise, all partners in the network are better able to innovate and grow, and increase their competitiveness on many levels.
  • Channels: These are customer touch points that play an important role in the overall customer experience. It includes raising awareness among customers about products and services, helping customers evaluate Value Proposition.
  • Community: Community involvement provides a sense of belonging and social connectedness. It can also offer extra meaning and purpose to everyday life.
  • Culture: Cultural differences affect Consumers attitudes about food consumption and their ability to understand, manage, and cope with the health and nutrition related aspects of food consumption.

Food processing is any method used to turn fresh foods into food products. Raw foodstuffs are made suitable for consumption, cooking, or storage by food processing. Cereal milling, fruit & vegetable processing, milk & milk products, beverages, fish, poultry, meat products etc are examples of food processing industries. 

  • New snacks claim to promote health, immunity, sleep, focus and energy through ingredients like vitamins, fiber, micronutrients.

  • Plant-Based Snacks Continue To See Growth. Consumers are increasingly looking for meals and snacks that use primarily plant ingredients.
  • Processing makes food more edible, palatable and safe, and preserves it so it can be eaten beyond the harvest season.
  • Busy lifestyles and decreased access to dine-in restaurant options have led to more people replacing meals with snacks.
  • Snack foods are increasingly seen as tools that can assist with mood enhancement and regulation.

  • Food processing is also a tool that offers greater variety in foods and therefore increases the consumer's choice.

GROWTH PATTERN - BUSINESS GROWTH CONSULTING

   Market Intelligence: Trends, Forecasts, Actionable Insights to help businesses and startups. 

  • Competitive factors that determine the overall profitability of an Industry
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market
  • Market research involves studying market trends, growth patterns 
  • Influence of variables like macro and micro economic conditions, geopolitical and demographic conditions

Business Solutions for Food Processing Businesses

The four cornerstones of Market Intelligence are Competitor Intelligence, Product Intelligence, Market Understanding, and Customer Understanding. Common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Market opportunity analysis helps identify the needs of the customers and accordingly plan, design, and deliver the products or services to derive customer satisfaction. It helps the company to stay ahead of the competition due to the introduction of customer-oriented products.
Competitive benchmarking is a practice that is used to compare a company's metrics with the competition to determine areas of improvement. Company improvement is key to remaining at the top of your industry or to growing within your industry. Four main types of benchmarking: internal, external, performance, and practice.
Demand forecasting is a technique that is used for the estimation of what can be the demand for the upcoming product or services in the future. It is based upon the real-time analysis of demand which was there in the past for that particular product or service in the market present today.
Assess macro and micro-economic environments in the new markets, understand existing and potential competition, and assess consumer preferences to build robust market entry strategies in increasingly challenging business environment.

Food Processing Business Case Studies

A business case study is a fact based, concise and well-reasoned argument, that talks about real business situation, the why, how, where, and who. A cases study convinces the audience for your research or project execution skills. Some of the scenarios where case studies become necessary and effective are:
1.   Convincing clients on the benefits of your services and capabilities.
2.   Analyzing and presenting solutions to operational issues for a company.
3.   Offering real-life examples to back your arguments.
Initiate structured discussion on the viability of new idea, and its effect on the firm.

Opportunities in Agri Supply Chain 2023
Opportunities in Agri Supply Chain 2023
Market Intelligence: Trends, Forecasts, Actionable Insights to help businesses and startups
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Download Brochure
Plant-Based Meat Food Business Opportunities 2023
Plant Based Food Opportunities
Market Intelligence: Trends, Forecasts, Actionable Insights to help businesses and startups
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Plat based meat
Plant based meat
New product development, consumer and investment insights, technical advancements 
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Food Delivery Business in 2023
Food Delivery Business in 2023

Market Intelligence: Trends, Forecasts, Actionable Insights to help businesses and startups

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Cloud Kitchen Business
Cloud Kitchen Business

New product development, consumer and investment insights, technical advancements 

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Role of Food processing includes

    • Pathogen and toxin removal, preservation, easing marketing and distribution tasks, and increasing food consistency
    • Increase yearly availability of variety foods, enable transportation of delicate perishable food across long distances and make food safe to eat by controlling spoilage and pathogenic micro-organisms
    • Extremely varied modern diet is only truly possible, on a wide scale because of food processing. Transportation of more exotic foods, as well as the elimination of much hard labour gives the modern eater easy access to a wide variety of food unimaginable to their ancestors
    • Mass production of food is much cheaper overall than individual production of meals from raw ingredients
    • Processed food freed people from the large amount of time involved in preparing and cooking “natural” unprocessed foods. The increase in free time allows people much more choice in life style than previously allowed
  • The food processing Industry is significant  for the following reasons:
    • Enhance farmer’s income by better utilization and value addition of agricultural produce
    • Minimize wastage at all stages in the food processing chain by the development of infrastructure for storage, transportation and processing of agro-food produce
    • Introduce of modern technology into the food processing industries from both domestic and external sources;
    • Encouraging R&D in food processing for product and process development and improved packaging
    • Provide policy support, and support for creation of Infrastructure, capacity expansion/ Upgradation and other supportive measures form the growth of this sectors
    • Promote export of processed food products
    • Generate Employment : It provides direct and indirect employment opportunities, because it acts as a bridge between Agriculture and Manufacturing
    • Reduce malnutrition: Processed foods when fortified with vitamins and minerals can reduce the nutritional gap in the population
    • Crop-diversification: Food processing will require different types of inputs thus creating an incentive for the farmer to grow and diversify crops

What are current trends in the food industry?

Trends that are gaining support are shifts away from fossil fuel-based energy sources, reduced water consumption, sustainable packaging (recyclable, biodegradable, or options that significantly reduce plastic use), and clean, eco-friendly detergent and cleaning solutions for end-products and equipment.